Business & Marketing - Alicia Scott – How To Build A Million Dolar Beauty Brand

baladia

Member

Amateur

Dec 11, 2024

This module helps you define the heart and soul of your brand, turning your story and values into an unforgettable identity.

Lesson 1: How I Built Range Beauty
Alicia starts by sharing her journey from an idea to a multi-million dollar brand featured on Shark Tank, with insights on branding, building a community, and preparing for launch.
Lesson 2: Understanding the Beauty Industry
Discover the global beauty industry's key trends and opportunities, plus insights on why story branding is critical for standing out.
Lesson 3: Building Range Beauty
Learn Alicia's approach to identifying a market gap, choosing manufacturers, and budgeting. Hear her real-world experience on negotiating minimum order quantities and key takeaways for product development.
Lesson 4: Defining Your Why as a Beauty Brand
Alicia guides you to explore your deeper connection to the brand, understand market gaps, and articulate why customers should choose you. Includes a demo with Alicia's "Define Your Why" worksheet.
Lesson 5: Finding Your Beauty Niche
Define your target audience, build a customer avatar, and identify your unique market position. Alicia's Avatar Builder worksheet demo helps you understand customer alignment.

Module 2: Building Your Beauty Brand's Community

Alicia's guidance here is all about building a loyal following that drives your brand forward.

Lesson 1: Your Social Media Research Machine
Learn how to identify and analyze potential competitors, understand their engagement tactics, and discover influencers that align with your brand.
Lesson 2: Building Brand Pillars
Alicia guides you through identifying key themes for your brand, from educational posts to authentic user-generated content, so your audience connects with what you stand for.
Lesson 2B: Engagement Strategy
Learn how to create meaningful interactions, use behind-the-scenes content effectively, and involve your followers in product design to build a truly engaged community.
Lesson 3: Product Validation
Discover strategies for validating your product concept with your audience before launching. Alicia covers methods such as focus groups, sampling, and gathering feedback to refine your product, ensuring it resonates with your target market.

Module 3: The Pre-Launch Master Walkthrough

This module equips you to prepare for a launch that captivates your audience and maximizes reach.

Lesson 1: Building Your Pre-Launch Guide
Take inventory of your audience, set goals, and work backward to map out your launch calendar.
Lesson 2: Beauty Brand Operations
Dive deep into the nuts and bolts of managing costs with Alicia's insights on COGS (Cost of Goods Sold). She'll show you how to calculate your total production costs—from raw materials and packaging to labor and shipping so you're fully prepared to make financially smart decisions from the outset.
Lesson 3: Beauty Brand Presentation
Understand the importance of high-quality visuals and packaging, even on a budget. Alicia shares how she approached these elements in Range Beauty's early days.
Lesson 4: Announce the Pre-Launch
Plan your launch announcement, including in-person activations, social media tactics, and PR strategies for maximum reach.
Lesson 5: Gather Momentum
Learn how to build momentum with a podcast tour, influencer partnerships, and press outreach to generate excitement leading up to launch.
Lesson 6: Craft Emails that Convert
Alicia guides you through email templates for each stage of the launch, covering themes like open cart, testimonials, and urgency-driven emails.

Module 4: Bonus Module

Gain exclusive insights on advanced topics like funding and private-label partnerships to further scale your business.

Lesson 1: Find The Right Partner
Find partners that align with your brand's values and vision, setting up strategic alliances that support growth.
Lesson 2: Funding Your Business
Explore non-equity and equity funding options, from grants and loans to venture capital, specifically for beauty brands, to finance your beauty brand's growth.
Lesson 3: ChatGPT
Learn how to leverage AI, like ChatGPT, to generate creative ideas, streamline content creation, and develop effective customer personas.
Lesson 4: Formulating Your Product
Alicia's personal experiences and checklist will guide you through developing a product that's safe, effective, and ready for market.

To view the content, you need to Sign In or Register.

Click to read more...

Business & Marketing Alicia Scott – How To Build A Million Dolar Beauty Brand

Currently reading: Business & Marketing Alicia Scott – How To Build A Million Dolar Beauty Brand

baladia

Module 2: Building Your Beauty Brand's Community​

Module 3: The Pre-Launch Master Walkthrough​

Module 4: Bonus Module​

"S'all Good, Man."​

"Perfection Is The Enemy Of Perfectly Adequate."​

"Money Is The Point!"​

"I Travel In Worlds You Can't Even Imagine."​

"Say Nothing, You Understand? Get A Lawyer!"​

“Confidence is good. Facts on your side, better.” ​

“Facts are facts.”​

“Sometimes the good guys win.”​

“I’m not good at building shit, you know? I’m excellent at tearing it down.”​

“Money is not beside the point… Money is the point.”​

“Whoa, whoa. Hold up. What the hell happened to you? I get it, the first rule of Fight Club, right?”​

“A good magician never reveals his secrets.”​

“Got to look successful to be successful.”​

“The lesson is, if you’re gonna be a criminal, do your homework.” ​

“If I had to do it all over again, I would maybe do some things differently. I just thought you should know that.”​

“Some men aren't looking for anything logical. They can't be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn.”​

"Ernest Hemingway once wrote, "The world is a fine place and worth fighting for." I agree with the second part."​

“There’s no better way to destroy someone’s life than to uncover their secrets.”​

“Hackers are breaking the systems for profit. Before, it was about intellectual curiosity and pursuit of knowledge and thrill, and now hacking is big business.”​

“Hackers often describe what they do as playfully creative problem-solving.”​

“Computer hackers do not need to know each other’s real names, or even live on the same continent, to steal millions in mere hours."​

“While many hackers have the knowledge, skills, and tools to attack computer systems, they generally lack the motivation to cause violence or severe economic or social harm.”​

“Very smart people are often tricked by hackers, by phishing. I don’t exclude myself from that. It’s about being smarter than a hacker. Not about being smart.”​

“At the end of the day, my goal was to be the best hacker.”​

“Humiliation is the favorite currency of the hacker.”​

“The hacker didn’t succeed through sophistication. Rather he poked at obvious places, trying to enter through unlocked doors. Persistence, not wizardry, let him through.”​

"Rules. Without Them We Live With The Animals.”​

“Consider This A Professional Courtesy.”​

"I've Lived My Life My Way, And I'll Die My Way."​

"You stabbed the devil in the back, and forced him back into the life that he had just left."​

"You Want A War, Or Do You Want To Just Give Me A Gun?"​

"Leave one wolf alive and the sheep are never safe."​

"When you play the game of thrones, you win or you die. There is no middle ground."​

"It's not easy to see something that’s never been before: A good world."​

"I believe in second chances. I don't believe in third chances."​

"If you only trust the people you grew up with, you won't make many allies."​

"A man with no motive is a man no one suspects. Always keep your foes confused: If they don't know who you are, what you want—they can't know what you plan to do next."​

"Never forget what you are, the rest of the world will not. Wear it like armor and it can never be used to hurt you."​

"I try to know as many people as I can. You never know which one you'll need."​

"It's hard to put a leash on a dog once you've put a crown on its head."​

“Everything before the word ‘but’ is horseshit.”​

“A lion doesn’t concern himself with the opinions of a sheep.”​

“Nothing FUCKS you harder than time.”​

“You pray for rain, you gotta deal with the mud too. That’s a part of it.”​

“I’d be more frightened by not using whatever abilities I’d been given.”​

“Luck is where opportunity meets preparation.”​

“If you have an enemy, then learn and know your enemy, don’t just be mad at him or her.”​

“Every failed experiment is one step closer to success.”​

When you work on a computer your hands travel 20 kilometres a day!​

Fugaku supercomputer is the world’s fastest computer. The $1-billion supercomputer has 7,630,848 cores, requires 29,899 kilowatts of electricity, and can execute 442,010 teraFLOPs.​

“Every day, about 317 million new viruses are discovered.​

“Microsoft’s founder, the infamous Bill Gates, was actually a college dropout."​

Did you know?​

“On average, a human blinks 20 times per minute, but using a computer reduces it to 7."​

Did you know?​

“The most common password for a computer and social media platforms is 123456."​

Did you know?​

“There are eight varieties of computers: mainframe, supercomputer, workstation, personal computer, Apple Macintosh, laptop, tablet, and smartphone."​

Did you know?​

“Linux leads the industry as it is used by Google, Facebook, Twitter, and Amazon."​

Did you know?​

“NASA computers were hijacked by a 15-year-old, resulting in a 21-day halt."​

Did you know?​

“You may heat a room with Gaming PCs more effectively than a heater."​

Did you know?​

“Physical money accounts for just around 10% of global cash, while the rest is stored on computers."​

Did you know?​

“YouTube actually started as a dating website." (Oh crap xD)​

Did you know?​

“Before they could progress as stable brands, Microsoft, HP, and Apple began manufacturing computers in their Garages."​

Did you know?​

“For every 12 million email spams, only one gets a reply."​

Did you know?​

“Banks and other corporate giants hire white hats or “good hackers” to help fix security issues and prevent system infiltration."​

Currently reading:
Business & Marketing Alicia Scott – How To Build A Million Dolar Beauty Brand

Module 2: Building Your Beauty Brand's Community

Module 3: The Pre-Launch Master Walkthrough

Module 4: Bonus Module

"S'all Good, Man."

"Perfection Is The Enemy Of Perfectly Adequate."

"Money Is The Point!"

"I Travel In Worlds You Can't Even Imagine."

"Say Nothing, You Understand? Get A Lawyer!"

“Confidence is good. Facts on your side, better.”

“Facts are facts.”

“Sometimes the good guys win.”

“I’m not good at building shit, you know? I’m excellent at tearing it down.”

“Money is not beside the point… Money is the point.”

“Whoa, whoa. Hold up. What the hell happened to you? I get it, the first rule of Fight Club, right?”

“A good magician never reveals his secrets.”

“Got to look successful to be successful.”

“The lesson is, if you’re gonna be a criminal, do your homework.”

“If I had to do it all over again, I would maybe do some things differently. I just thought you should know that.”

“Some men aren't looking for anything logical. They can't be bought, bullied, reasoned or negotiated with. Some men just want to watch the world burn.”

"Ernest Hemingway once wrote, "The world is a fine place and worth fighting for." I agree with the second part."

“There’s no better way to destroy someone’s life than to uncover their secrets.”

“Hackers are breaking the systems for profit. Before, it was about intellectual curiosity and pursuit of knowledge and thrill, and now hacking is big business.”

“Hackers often describe what they do as playfully creative problem-solving.”

“Computer hackers do not need to know each other’s real names, or even live on the same continent, to steal millions in mere hours."

“While many hackers have the knowledge, skills, and tools to attack computer systems, they generally lack the motivation to cause violence or severe economic or social harm.”

“Very smart people are often tricked by hackers, by phishing. I don’t exclude myself from that. It’s about being smarter than a hacker. Not about being smart.”

“At the end of the day, my goal was to be the best hacker.”

“Humiliation is the favorite currency of the hacker.”

“The hacker didn’t succeed through sophistication. Rather he poked at obvious places, trying to enter through unlocked doors. Persistence, not wizardry, let him through.”

"Rules. Without Them We Live With The Animals.”

“Consider This A Professional Courtesy.”

"I've Lived My Life My Way, And I'll Die My Way."

"You stabbed the devil in the back, and forced him back into the life that he had just left."

"You Want A War, Or Do You Want To Just Give Me A Gun?"

"Leave one wolf alive and the sheep are never safe."

"When you play the game of thrones, you win or you die. There is no middle ground."

"It's not easy to see something that’s never been before: A good world."

"I believe in second chances. I don't believe in third chances."

"If you only trust the people you grew up with, you won't make many allies."

"A man with no motive is a man no one suspects. Always keep your foes confused: If they don't know who you are, what you want—they can't know what you plan to do next."

"Never forget what you are, the rest of the world will not. Wear it like armor and it can never be used to hurt you."

"I try to know as many people as I can. You never know which one you'll need."

"It's hard to put a leash on a dog once you've put a crown on its head."

“Everything before the word ‘but’ is horseshit.”

“A lion doesn’t concern himself with the opinions of a sheep.”

“Nothing FUCKS you harder than time.”

“You pray for rain, you gotta deal with the mud too. That’s a part of it.”

“I’d be more frightened by not using whatever abilities I’d been given.”

“Luck is where opportunity meets preparation.”

“If you have an enemy, then learn and know your enemy, don’t just be mad at him or her.”

“Every failed experiment is one step closer to success.”

When you work on a computer your hands travel 20 kilometres a day!

Fugaku supercomputer is the world’s fastest computer. The $1-billion supercomputer has 7,630,848 cores, requires 29,899 kilowatts of electricity, and can execute 442,010 teraFLOPs.

“Every day, about 317 million new viruses are discovered.

“Microsoft’s founder, the infamous Bill Gates, was actually a college dropout."

Did you know?

“On average, a human blinks 20 times per minute, but using a computer reduces it to 7."

Did you know?

“The most common password for a computer and social media platforms is 123456."

Did you know?

“There are eight varieties of computers: mainframe, supercomputer, workstation, personal computer, Apple Macintosh, laptop, tablet, and smartphone."

Did you know?

“Linux leads the industry as it is used by Google, Facebook, Twitter, and Amazon."

Did you know?

“NASA computers were hijacked by a 15-year-old, resulting in a 21-day halt."

Did you know?

“You may heat a room with Gaming PCs more effectively than a heater."

Did you know?

“Physical money accounts for just around 10% of global cash, while the rest is stored on computers."

Did you know?

“YouTube actually started as a dating website." (Oh crap xD)

Did you know?

“Before they could progress as stable brands, Microsoft, HP, and Apple began manufacturing computers in their Garages."

Did you know?

“For every 12 million email spams, only one gets a reply."

Did you know?

“Banks and other corporate giants hire white hats or “good hackers” to help fix security issues and prevent system infiltration."

Did you know?

“If Earth stopped rotating for 1 second, everyone would die."