Data-Driven Customer Research: Unlock Business Success

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 Data-Driven Customer Research: Unlock Business Success

carxproveteran

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Data-Driven Customer Research: Unlock Business Success​

Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing

What you'll learn​

  • Learn the fundamentals of qualitative and quantitative research
  • Learn how to define null and alternative hypotheses
  • Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision
  • Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more
  • Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype
  • Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool
  • Access downloadable materials and useful links to maximize your learning outcomes



 

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