Business & Marketing Erica Scheider and Rob Lennon – Content Editing 101

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 Business & Marketing Erica Scheider and Rob Lennon – Content Editing 101

Includes entrepreneurship, strategy, e-commerce, digital marketing, and finance.

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Part 1: Reset Your Writing Brain
  • Mindset Makeover for Writers: Reprogram your perspective on editing and learn how cutting the fluff enhances your content.
  • Overcome the Myth: Editing isn't just for professionals; anyone can master it.
  • Editing Essentials Bootcamp: Dive into the three types of editing.


Part 2: Sentence Surgeon – Master Copy Editing
  • Redundancy Removal Toolkit: Learn techniques to eliminate unnecessary repetition.
  • Active Voice Activator: Transform passive voice into active for more impactful writing.
  • Tense Mastery Class: Understand tenses and how to use them effectively.
  • Sentence Structure Simplified: Learn the four types of sentences and when to use concise or long forms.
  • BONUS – Specific Hook Secrets: Exclusive tips for crafting compelling hooks.


Part 3: Big Picture Blueprint – Master Developmental Editing
  • Navigate the Narrative Gap: Spot and fix gaps in your content.
  • Amplify Your Argument: Create stronger, more persuasive arguments.
  • Structural Strategy: Perfect the flow from 'What' to 'Why' to 'How.'

















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