MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 591.43 MB | Duration: 1h 14m
Build great products. Become a successful product manager | startup | business owner learning to use the product mindset
What you'll learn
What you need to start your career in product management
You will learn how to build products that meet the needs of your target customers to build or create a successful business.
Easy steps to build and launch a successful MVP faster than competitors, while spending less time and money doing so.
How to improve existing products or services using the well-tested customer discovery process.
Learn how to identify a product value proposition that meets the needs of your target market better than your competitors.
Know how to identify and filter out the best market opportunities to increase the chance of product success.
Understand important product success metrics.
Learn how to find market fit for your products.
Learn how to understand users need.
Know how to identify what feature to ship with your MVP.
Learn how to use the Net Promoter Score to collect customer feedback, monitor performance, and improve any product and MVP.
Learn the tips to avoid product failure for new startups and increase your chance of raising startup investment to grow your business.
Learn the customer discovery process, how to build products that customers love and making customers your product advocates.
How to plan and prioritise product features for any product team, startups, and product owners.
How to determine your target customers.
How to effectively conduct and analyse customer surveys and interviews to iterate and take your product to market fit for any product team or startup.
Understand the product life cycle and how it applies to every product.
How to find potential interviewees for product interviews, user tests, and exploratory interviews.
Learn how to conduct user research to overcome the challenges of customer acquisition to drive product adoption, revenue, and profitability.
How to find potential customer interviewees both internally and externally.
How to model customer interview questions correctly while avoiding bias.
How to structure and run effective customer surveys and interviews.
Learn an easy-to-follow customer discovery process to help you generate problem hypotheses, products, and startup business ideas.
