Learn how to master marketing by understanding the buyer journey and how the buyer thinks and buys.
What you'll learn:
- In this course you will learn how online marketing works.
- You will learn about the buyers journey.
- You will learn how the buyer thinks.
- You will learn how to sell to the buyer.
Online Digital Social Media Marketing & Sales For Beginners
Do you want to learn how to master online marketing?
Are you completely new to this subject?
Do you want to understand the core concepts that will enable you to succeed in online marketing and sales?
Do you want to learn the basics in as fast a time as possible?
Then this course is for you!
What You Will Learn:
You will learn the difference between the Master Marketer and the Average Marketer.
You will lean the core principles of marketing online.
You will learn how the buyer journey works.
You will understand what branding really is.
You will learn how marketing campaigns work.
And you will learn the importance of listening to your target audience.
Topics Covered In The Course:
- The fundamental question?
- Who is our Bob?
- What is Bob trying to buy?
- Selling what Bob is trying to buy.
- Interruption or magnetic marketing?
- Bees and flowers.
- Understanding search engines.
- The AIDA buying process.
- An example of AIDA.
- Building an AIDAfunnel.
- A standard online AIDA marketing funnel.
- A copywriting AIDA funnel.
- Tools vs funnels.
- Understanding branding.
- Design cues and tips
- Establishing authority.
- Solving Bob's problems.
- The importance of community.
- Marketing mission statements.
- Talking in Bob's language.
- What content does Bob like?
- The golden rule.
- Where does Bob hang out.
- Managing time expectations.
- Content launching.
- Bob's worldview.
- Two modes of thinking.
- Questioning and listening.
- Buyer personas.
- The buyer persona exercise.
- Building sales copy.
- Asking for the sale.
- Creating a sales pitch for Bob.
- Bob as an advocate.
Enroll Here
