Women's wear as half of the sky of female e-commerce consumption, many people want to squeeze into this track to make money.
But why, you work hard to shoot a video of women's clothing can not bring a cash agent.
And some women wear picture numbers, by looking for some pictures from the Internet, also sell more than you.
Today, the village chief came to talk to you about what is the core of women's clothing in Tiktok.
01 Less people, more products
Do women's account, be sure to shoot less people.
The more beautiful you make people, the less you sell.
Less people is not to let the characters do not leave the country, but in the focus of the video transmission, to let everyone feel that the clothes are good, not good people.
First, the more attractive the model, the user feels that the clothes they can't control.
Second, the less the product is shot, the less the user knows about the details of the product.
Therefore, in the video, more details of the clothes should be highlighted, and the changes after the blogger puts on the clothes.
02 Less people, more state
What is a state? It's what you look like when you put your clothes on.
A model's sense of inclusion is very important, many people seem to take videos, in fact, is a hanger.
Is the clothes casually put on the body, and did not reflect the beauty of the clothes.
You sell ancient clothes to have an antique taste, you sell suits to have a sense of professionalism, you sell small skirts to have small clarity, you sell yoga pants to reflect the beauty of fitness.
03 Highlight outfits, music and scenes
Many people have brought Taobao's hanger thinking to Tiktok, which is just a pure dress display.
There is no concept of wearing, and it is also easy to play the role of music in short videos.
To sell clothes well:
The first is to have a concept of dress and tell others how to dress better. Whether it's selling socks, T-shirts, coats, sweaters, skirts, etc.
The second is to have reasonable music, even if you are showing pure pictures, but also with appropriate music. Cheerful, quaint, sweet, etc.
The third is to have a rich scene, the scene is to create a reason for the user to wear, your clothes appear in a hundred scenes, the user has 100 reasons to buy.
04 Focus on making explosive money
I've seen a lot of real people in costume sizes, I've shot hundreds of videos, hundreds of costumes.
This strategy is OK if it is done well in the picture.
However, as an ordinary file mouth business or an individual who wants to do clothing with goods, this kind of goods effect is very slow.
Be sure to concentrate on doing a single product explosion, concentrate on choosing 5-10 products, and shoot 500, 1000 short videos.
Or according to the seasonality, a season to sell one or two products, SKUs can be more, such as four or five colors or patterns, but the best is a style.
I have seen a clothing account before, in the autumn to sell a style of trench coat, shot four to five hundred videos, sold 20,000 pieces.
In addition, there is an account selling men's wear, and now sell a man's wide-leg pants, that is, thin and thick, and sales have 10W+.
05 Be sure to do matrix clothing account
Do pure clothing with goods account, want to rise powder is very difficult.
In addition, we say to concentrate on doing a single product explosion, you shoot a product from 100 scenes.
Maybe with 200 clips, it's impossible to release them on a regular basis.
So using a matrix account to publish, will greatly increase the possibility of video explosion.
In fact, no matter you are doing brand products, we go to search for Li Ning, Adi, Anta and so on how many accounts in Tiktok.
In addition, like general white brand products, there are also many accounts to do the matrix.
06 Good product cost performance
Although in the Tiktok, selling seven or eight hundred, thousands of dollars of clothing can also be shipped, some account sales are not low.
But overall, the unit price control of about 100 is the easiest to bring goods.
For example, T-shirts are usually priced at 49, 59, 69, and pants are about 69, 79.
If you are not a brand, it is pure to bring goods, it is difficult to sell high prices.
Not only the short-band goods effect is poor, the key is that the broadcast room is also difficult to enter.
And the return rate of clothing has been relatively high, the price is too high, more likely to cause returns.
These are just some basic information about women's clothing.
In actual operation, you also need to adjust according to the actual situation.
In addition, it should be emphasized here that women's wear is also divided into a lot of people, in addition to the style and price, the crowd also determines life and death.
For example, children's clothing, teenagers, college students, girls, young women, treasure mothers, pregnant mothers, small fat people, large size people and the elderly, each group of people has different needs.
I've seen one that sells clothes for older people over 60. The styles are very fancy, but the sales are amazing.
So it's also important to focus on the core group.
