Many of the tools above have some type of free option, but they’re restricted by the features you get to use or the amount you can use them. The tools we’ve listed here have robust free tiers (or are completely free, loke
Google Bard 2) and are used for more specific use cases. You won’t burn through free credits quickly if you’re only using the tool to write press releases or an About Us page.
HeroGuide
HeroGuide 6 is a cool little tool that writes up a brand story for your business. Just enter a description of what you do, the problems you solve, and who you solve them for. The AI then writes several versions of your brand story.
What you get for free
HeroGuide is a simple tool with zero bells and whistles, but you can use it an unlimited number of times completely for free.
Great Headlines
Great Headlines 6 is a free AI copywriting tool that promises to help you “Write headlines like Don Draper in just a few seconds.” You’ll feed the software your content, the target audience, and headline style. Then add some optional parameters like a call to action and brand voice.
What you get for free
You get the whole tool for free (there’s not even a request for an email address). You can also sign up for notifications about the upcoming premium version.
Newsletter.ai
Newsletter.ai 4 writes first-draft press releases based on whatever event you’d like to promote. It’s a simple tool that can also improve a press release you’ve already written. Once you give it the details, you’ll get an email with a link and a code to access your press release draft. The tool’s creators recommend you edit the output (like you would with any AI writing).
What you get for free
There’s no noted limit on the number of press releases you can create for free using newswriter.ai. The tool is mostly a lead magnet for the company’s press release distribution services.
Writetone
Writetone 4 paraphrases existing content or generates new copy for several marketing channels like social media, blogs, and email. In fact, the tool has dozens of use cases and industries to pick from depending on where you’re writing and for whom. So if you need a cold email sequence written for mechanical engineers, Writetone has you covered.
What you get for free
Writetone has paid tiers, but we added it here because of how robust the free option is. You have access to the full library of features, tones, and content types with no charge. And you can create or update 30,000 characters (around 12 pages) of copy every month.
Happy learning!
