The Marketing Blueprint: Mastering Fundamentals Online

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 The Marketing Blueprint: Mastering Fundamentals Online

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The Marketing Blueprint: Mastering Fundamentals Online

Marketing Management, Fundamentals of Marketing

What you'll learn​

  • Understand basic concepts and definitions of marketing
  • Learn various marketing philosophies
  • Gain knowledge about various stages of PLC and strategies to be employed during each stage
  • Understand the process of new product development to cater to customer needs
  • Acquire knowledge about consumer behaviour and consumer buying process
  • Improve knowledge about various tools of promotion-mix
  • To get familiar with branding and packaging decisions
  • To learn about various pricing strategies and decisions

 
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