The 2007 Osama bin Laden video originally appeared in a banner ad on an Islamic militant website regularly used by al-Qaeda on September 6, 2007. The ad carried a picture of bin Laden and the logo of al-Qaeda's media production company As-Sahab. An accompanying translated message read: "Soon, with the permission of God, a new visual tape, the Sheikh, the Lion, Osama bin Laden. May God protect him."The timing of the video's release coincided with the 6th anniversary of the September 11 attacks on the United States. bin Laden's previous appearance in a video was in 2004.
By September 7, 2007, United States authorities had obtained a copy of the video, even though it hadn't been officially released. Soon after, the Reuters news agency released a 1-minute excerpt of the tape, which it had obtained from BNO News.

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