GameFly is a privately held American online video game rental subscription service that specializes in providing games for Nintendo, Sony and Microsoft systems starting from the sixth generation onwards.
The business model of GameFly is similar to the DVD-by-mail subscription service Netflix and Blockbuster online. In 2009 GameFly sued the U.S. Postal Service alleging the favoring of Netflix and Blockbuster by sorting their DVDs at no charge. GameFly sends games to subscribers for a monthly fee. Over 8,000 titles are available.
In May 2018, Electronic Arts announced that they acquired cloud gaming technology assets and personnel from GameFly (including its Israeli outpost). GameFly is currently owned by the same ownership group as Alliance Entertainment and is operated as a stand-alone company.

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