Sweet Frog (stylized as sweetFrog - Premium Frozen Yogurt) is a chain of frozen yogurt retail restaurants owned and operated by Sweet Frog Enterprises, LLC. Sweet Frog customers create their own soft-serve frozen yogurt with numerous flavors and toppings from which to choose. Derek Cha, who immigrated to the United States from South Korea at the age of 12, is the founder of Sweet Frog. He opened the first Sweet Frog shop in Richmond, Virginia in 2009, at a time when the United States economy was in a recession. Cha founded Sweet Frog on Christian principles. The "FROG" part of the name, according to Cha, is actually an acronym for "Fully Rely on God".The Sweet Frog restaurant's interiors are painted pink and green, and the typical store consists of seven or eight frozen yogurt machines, toppings bars, and merchandise, much of which is centered on Sweet Frog's mascots "Scoop" and "Cookie."In the Fall of 2018, SweetFrog was acquired by a wholly owned subsidiary of Canada-based MTY Food Group Inc. of Montreal, Quebec. Based in Scottsdale, Arizona, at the time of its acquisition by MTY Food Group, the chain operated 332 locations in the United States and abroad, most of which are franchised.

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