Now (formerly Now TV and often stylised as NOW) is a subscription over-the-top internet television service operated by British satellite television provider Sky. Launched in the United Kingdom in 2012, the service is now also available in Ireland, Italy, Germany (where it operates as Wow, formerly Sky Ticket), and arguably to some extent in Austria (where elements like online account management support the Sky X service).
Now offers both live streaming and video-on-demand without a contract. The service offers "passes" for various types of content, for a monthly fee on a pay-as-you-go basis. Differing passes offer films, sports and entertainment from Sky such as material from Sky Atlantic and Sky Cinema, and from British and American licensed third-parties such as Fox. The service is available to consumers through retail Roku-based Now TV digital media players (in both set-top box and HDMI dongle form factors) as well as via an app on computers, various mobile devices, some game consoles and set-top boxes. It is separate from and not viewable through the Sky Go Internet service, or via Sky's digital satellite television service Sky Q.

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