- Sell Products Through TikTok Shopping
TikTok introduced TikTok Shopping in 2021 to empower businesses to sell products directly on the platform—no more sending followers elsewhere to buy your goods. TikTok Shopping adds a shopping tab to your profile, letting users see products from your Shopify catalogs. You can also tag your products in organic content you publish to send viewers over to your store.
- Drive Sales with TikTok Ads
You can also use TikTok as a top-of-funnel resource to get users to sign up to your email list or SMS campaigns. This technique can help keep your TikTok account appear less salesy while still being an influential revenue driver.
- Participate in Affiliate Programs
Place an affiliate link in your profile—then direct traffic from your organic views to click the link.
Redirect traffic to your Facebook, Twitter, or Pinterest account where you can more generously place affiliate links.
Paste coupons codes and URLs in your video descriptions. Users will have to copy/paste the link into their browser.
- Promote Songs
They know if your video goes viral, their song goes viral—and that means more downloads, concert tickets, and merch.
If you’re a musician (or aspiring musician), you can use TikTok to promote your own music. TikTok is a place to sing and dance, so it only makes sense to publish your own beats on the platform.
- Join TikTok’s Creator Fund
You need at least 100K video views in the last 30 days to join the Creator Fund. It’s still a relatively new idea for TikTok, so expect to see the program evolve and change over the coming months and years.
- Publish Sponsored Posts
You can approach brands proactively or wait for them to reach out to you. If you have over 100,000 followers and 100,000 video likes in the last 28 days, you can apply to join the TikTok Creator Marketplace, a platform that connects high-paying brands with influential creators.
- Become a Brand Ambassador
Look for brands you love. Ideally, you can find a brand that helps you expand your network, receive gear (you actually like), make money, and have fun. Most businesses have exclusive ambassador application pages on their website, so poke around your favorite brands to see if they have any enticing programs.
- Start a Patreon
Behind-the-scenes peeks
Exclusive content
SWAG
Personal time with you
Live chats and hangouts
Community access
Public shoutouts
Get creative. When you build a loyal following, they’ll want everything you can get. However, just ensure you put in the time to make your Patreon content valuable and worthwhile—you don’t want anyone to regret their purchase after signing up.
Build your business button
- Find New Clients
If you build websites for a living, feature some of your projects on TikTok. If you’re an email marketing consultant, publish some of the cool campaigns you’ve created.
With enough creativity, you can make any business (from plumbing to accounting to software) exciting on TikTok. You just need to let your personality loose and have some fun—that’s what TikTok is all about.
- Build and Sell TikTok Accounts
There are plenty of creators and businesses who’d love a headstart on TikTok. If you can rapidly build TikTok followings, you’ll have a list of potential buyers.
Think about potential industries that might want to purchase a lucrative TikTok account. You might struggle to sell an account focused on cat GIFs (or maybe not)—however, an unboxing profile or account focused on cars would likely sell much faster.
Steer away from making any of these accounts personal. You don’t want followers becoming attached to your face or name. Instead, focus your content on the subject material. This can sometimes make it challenging to grow an account, but that doesn’t stop people like 23-year-old Ramy Halloun from making $120,000 executing the same technique on Instagram.
- Work with Influencers
A simple shoutout from the right person could make or break your business. Remember when Elon Musk skyrocketed Dogecoin’s value by 600% in a single week? That’s an example of accidental influencer marketing.
Imagine if you did it on purpose.
- Receive Donations Through Live Gifting
However, be aware that actively soliciting gifts is a big no-no per TikTok’s community guidelines. The exchange needs to be natural and organic.
You need 1,000+ followers (and must be at least 16) to go live on TikTok, and you need to be 18 or older to earn gift points.
- Raise Money Through Crowdfunding
And the success rate isn’t bad, either. The average success rate of crowdfunding campaigns is a whopping 22.4%, which isn’t bad when you consider that just 10% of startups succeed.
We recommend (when possible) launching a crowdfunding campaign related to your TikTok account’s content. It’s strange when a horse-loving profile tries to raise money for a revolutionary new board game on Kickstarter. However, just about any brand can raise money for those in need. For example, nobody will fault your brand for trying to raise funds for an orphanage, even if your account is focused on country music lip-syncing.
- Collect Tips
Collecting tips on TikTok is similar to opening up your guitar case while you perform on the side of the street—or how Wikipedia asks you to donate every time you visit the website.
A few tipping platforms make the process quick and easy:
Venmo: Just use someone’s Venmo link, username, or QR code to visit their profile and make a donation.
Buy Me a Coffee: Buy Me a Coffee is a simple, fun way for your audience to say thanks. You can use the platform for one-time donations or ongoing memberships.
Tipeee: Tipeee wins for being the most user-friendly and also offers a fair amount of features. You can create a page to showcase your profile, update tippers, display rewards, and let the community engage.
Happy learning!