MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 101 Lectures ( 6h 45m ) | Size: 6.14 GB
Power Up Your Content Impact with AI: ChatGPT, SEO, Marketing Automation, Visuals, Ethical Practices & AI Strategy
What you'll learn:
Recall key definitions and concepts related to artificial intelligence and content creation.
Comprehend the historical development and key milestones in digital content creation.
Demonstrate the ability to use various AI tools to create digital content effectively.
Critically examine and discuss how AI influences modern marketing strategies.
Assess the quality and effectiveness of content generated using AI tools.
Develop a comprehensive content strategy that integrates AI tools and techniques.
Demonstrate the ability to use ChatGPT for generating written content across various formats.
Analyze current trends and developments in AI-driven content marketing.
Assess the ethical implications and responsibilities involved in using AI for content generation.
Utilize DALL-E to design and produce creative and engaging visual content.
Implement personalization strategies in marketing campaigns using AI tools.
Gain an in-depth understanding of how ChatGPT processes and generates human-like text.
Create effective social media marketing strategies using AI-generated content.
Critically examine how AI can be leveraged to enhance search engine optimization.
Use ChatGPT to generate content that aligns with SEO best practices.
Assess and measure the impact of marketing campaigns that utilize AI-generated content.
Identify and discuss the limitations and challenges associated with using ChatGPT in content creation.
Demonstrate the ability to use AI tools like Runway ML to create and edit video content.
Develop interactive and engaging narratives using the Midjourney AI tool.
Craft effective and persuasive copy for various marketing purposes using ChatGPT.
Evaluate customer engagement and response to AI-generated content.
Use ChatGPT to create conversational content for chatbots and social media.
Assess the effectiveness of integrating various AI tools in comprehensive marketing campaigns.
Develop attention-grabbing social media captions with the help of ChatGPT.
Comprehend the basics of API integration and its application with ChatGPT.
Use AI-generated insights to refine and optimize content strategies.
Develop workflows for collaborative content ideation using AI tools.
Understand the principles of integrating text and visuals in content creation using AI tools.
Critically analyze how chatbots can be used effectively in content generation and customer engagement.
Apply ethical considerations and best practices in the use of AI for content creation.
Requirements:
There are no requirements or prerequisites for this course, but the items listed below are a guide to useful background knowledge that will increase the value and benefits of this course.
Basic understanding of digital marketing concepts and strategies to better grasp the application of AI in marketing.
Familiarity with content creation processes, including writing, designing, or video production, to effectively leverage AI tools.
General computer literacy and an interest in technology to navigate and utilize various AI platforms and tools with ease.
