Brand Narration and Storytelling
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 553 MB | Duration: 1h 0m
Crafting Your Own Brand Narrative
What you'll learn
Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful brand image.
Examine how companies use different strategies to reach target audiences and learn how to incorporate them creatively in your own business.
Apply concepts learned in class to develop your brands messaging framework.
Learn to develop a messaging framework that aligns with your brands vision.
Requirements
No business branding or marketing experience required. You'll learn all of the branding fundamentals in this course.
Relax. Marketing can be stressful, but this course makes it easy.
Description
Learn the proven frameworks and foundations tools you need to craft your own compelling brand messaging that you can display across your website, social platforms, and marketing materials. Developing an authentic brand messaging framework that exemplifies your purpose and demonstrates empathy for the customer and employee is key in growing your customer-base and retaining employees. You will learn how to find your brand's voice, identify your target market, develop your business charter, and compose your brand story. Together, we will integrate a human-centered approach to your brand messaging strategy that you can display across your website, social platforms, and marketing materials. At the end of this course, you will be able to
Understand branding
The basic concept of branding starts with understanding what exactly a brand is.
Find your brand voice
2. I will introduce several free platforms that you can use to help discover and amplify your brands voice.
Identify target market
3. The most important aspect of creating a brand narrative is understanding how to effectively express your message to your audience.
Construct your business charter
4. Your business charter is comprised of a mission, vision, and value proposition statements, which draws out the essentials of your strategic plan.
Develop a brand positioning statement
5. Brand Positioning creates a brand offer that occupies a distinctive place and value in the target customer's mind.
Writing your brand story
6. A compelling brand story will create an emotional connection between you and the target audience thus forming a brand relationship.
Who this course is for
Small business owners looking to grow their online social media presence.
Anyone with an open mind for learning.
Solo/Entrepreneurs who don't have time to read through tons of marketing jargon.
