DMP course with UI walk-through of Oracle BlueKai
Learn the basics of DMP and how do they work, what data do they collect and how to activate the data across campaignsWhat you'll learn
- Fundamentals of a DMP (Data Management Platform)
- Get familiar with Oracle BlueKai platform UI
- Learn to add users, export audiences and install Apps in Oracle BlueKai
- Learn to generate tags within Oracle BlueKai for Website tagging
- Learn to navigate the Data Taxonomy