Google Analytics, GTM. How to improve your marketing?
Learn how to increase your online marketing performance with analytical tools to effectively promote your business!What you'll learn
- Make decisions based on data
- Work with Google Analytics
- Link your Google Analytics and Google Ads accounts
- Customize goals and events
- Understand reach, conversion, and transactional analytics metrics
- Work with e-commerce modules
- Set up data transfers for advertising costs
- Create and understand automatic custom reports
- Configure custom alerts
- Customize segments
- Customize filters
- Set up calculated indicators
