How to Establish Business in China
Market Entry Strategies, Market Research, Legal and Regulatory Framework, Social Media Marketing
What you'll learn
- Introduction
- Background: Doing Business in China
- Benefits of Starting a Business in China
- Challenges Facing Foreign Businesses in China
- What Makes the Chinese Market So Special
- How to Do a Market Research
- Business Environment of China
- Cultural Differences in China
- Chinese Consumer’s Behavior
- Technological Advances in China
- Investing in China’s Free Trade Zones
- Local Accounting and Tax Policies and Regulations
- Local Employment Matters
- Who Can Help You in China
- Legal Entities in China
- Wholly owned Foreign Enterprise (WFOE)
- China Joint Venture
- Representative Office (RO)
- Foreign Invested Partnership Enterprise (FIPE)
- Other Options- Using a Hong Kong Entity
- How to Start Your Business in China
- How to Pick a Business Location
- How to Choose a Legal Structure
- How to Prepare All Necessary Documents
- How to Register Your Business & Get License
- How to Open a Bank Account
- How to Create Your Business Plan
- How to Fix Your Marketing Strategy
- Best Strategies to Enter the Chinese Market
- How and Where You Can Find Your Potential Customers
- Social Media Marketing
- Best Way to Sell in China
- How to Set Your Distribution Strategy
- Case Study- Starbucks Entry to China
- How to Grow Your Brand
- How to Translate Your Brand’s Name into Chinese
- How to Sell Your Brand to Chinese
- Build a Strong Reputation Online
- Generate Your Leads
- Protect Your Brand in China
