Kotler's Strategic Marketing Management Case Examples

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Kotler's Strategic Marketing Management Case Examples​

Market concepts, definition, approach for Four Ps Strategy, Mix and Plan; All types cases for marketing mgt strategists

What you'll learn​

• Solution to all the cases given in 16th edition
• Answer to all the questions asked at the each chapter in 14th edition
• Recap of all 21 chapters from 16th edition
• A quick summary of the concepts taught by Kotler

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