Marketing Analytics: Pricing Strategies and Price Analytics
Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in ExcelWhat you'll learn
- Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)
- Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
- Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
- Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
- Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
- Learn why do prices of high tech products usually drop over time (Price Skimming)
- Learn why airlines overbook their aitplane (Revenue Management)
- Solid understanding of basic Marketing and pricing concepts
- Become proficient in using powerful tools such as excel solver, excel goal seek & trendlines to solve price optimization problems for maximum revenue/profit
