Marketing Strategy Development: Stand Out From the Crowd

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Marketing Strategy Development: Stand Out From the Crowd​

Master the Six Key Steps for Developing an Effective Digital Marketing Strategy

What you'll learn​

• How to create a comprehensive digital marketing strategy for your project
• What is a digital marketing strategy and its main types?
• Techniques for assessing the target market and competitive analysis
• Strategies for comprehending market positioning and potential avenues for growth
• Methods for pinpointing and analyzing the target audience
• Tactics for understanding consumer behavior and needs
• The idea and different types of brand positioning
• How to create a compelling unique selling proposition
• What is a marketing mix? Classic and extended marketing mix models
• 4Cs, 4Rs, 3i, SIVA marketing mix models
• Varieties of marketing communication channels and strategies for their selection
• What is an omnichannel marketing, its benetits and difference from multichannel marketing
• Insight into marketing budgeting and evaluating the outcomes of marketing endeavors
• Main marketing metrics and their meaning

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