On Demand - Tom Pool

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WHAT YOU GET?

Section 1 – Introduction, IA and Crawling

Introduction, IA and Crawling

Intro

What is SEO?

IA & Making Life Easier for Google

How Search Works

Crawling & Crawl Budget

Outro

Section 2 – Indexing, Content and Speed

Indexing, Content and Speed

Intro

Canonicals & NoIndex

Thin Content

Duplicate Content

Mobile Indexing

Page Speed

Outro

Section 3 – Ultra-Advanced Techniques

Ultra-Advanced Techniques

Intro

Server Log File Analysis

JavaScript

HTTP Headers

Python & SEO

Outro

Section 4 – International, Schema and HTTPS

International, Schema and HTTPS

Intro

International SEO

Structured Data

HTTP & HTTPS

Google Tools

Outro

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