Professional Diploma in CRM Platforms Management
CRM Platforms at Sales, Service, Marketing and Business Management (Siebel, Dynamics CRM/365, Salesforce, SAP CRM)What you'll learn
- Business Principles of Customer Relationship Management
- Multichannel Sales, Service, Marketing and Business Management
- Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)
- Business principles of implementation of aCRM tools (SAS MA, Microsoft Azure, AWS)
- Sales Management
- Service and claims Management
- Cross-sale and up-sale
- Digital Channels building
- Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business
