The Marketing Blueprint: Mastering Fundamentals Online
Marketing Management, Fundamentals of MarketingWhat you'll learn
- Understand basic concepts and definitions of marketing
- Learn various marketing philosophies
- Gain knowledge about various stages of PLC and strategies to be employed during each stage
- Understand the process of new product development to cater to customer needs
- Acquire knowledge about consumer behaviour and consumer buying process
- Improve knowledge about various tools of promotion-mix
- To get familiar with branding and packaging decisions
- To learn about various pricing strategies and decisions
