Executive Diploma in Marketing Management
Marketing Principles, Management and Strategy, Targeting, Segmentation, Pricing, 4P, SWOT, Promotion, Marketing ControlWhat you'll learn
- Introduction to Marketing Management
- Principles of marketing management effectiveness
- Target market analysis
- Segmentation and positioning
- Development of a marketing package
- Pricing
- Distribution and promotion
- Marketing Management and Сontrol
- Targeting
- Segmentation
- 4P
- SWOT