Marketing Management 101: Essential Skills and Techniques
Understanding the Core Principles and Strategies of Modern Marketing. Developing and Implementing a Marketing Strategy.What you'll learn
- Understanding Marketing Strategy and Planning: Students will learn how to develop a strategic marketing plan, including objectives, target market analysis.
- Theory of Consumer Behavior: Students will understand why consumers make decisions and how businesses can use this information to their advantage.
- Segmentation and Positioning: Students will gain insight into the development of effective segmentation frameworks that target key customer groups.
- Market Research: Students will develop an understanding of various research methods used in marketing management such as qualitative / quantitative techniques.
- Pricing Strategies: Students will learn different pricing models based on company goals like value-based pricing, discount pricing, competitive pricing, etc.
- Distribution/Place Management : Students will become familiar with channel coordination activities like determining distribution points.
- Brand Management : Students will study fundamentals of developing strong brands including measures for strengthening brand recognition through communication.
- Digital Marketing & Media : More emphasis is given on digital media where students learn about online advertising , email campaigns , search engine optimization
- Relationship Management : They are taught different strategies to foster long-term relationships with customers by offers such as discounts memberships.
- International Marketing : Concepts related to international business are discussed which may include exclusive aspects like foreign exchange rate.
