MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.64 GB | Duration: 2h 53m
Get step-by-step instructions on how to design and develop unique customer value propositions for sales.
What you'll learn
Define value proposition and explain its importance
Identify your target audience and understand their needs and pain points
Craft a clear, concise, and differentiated value proposition
Test and refine your value proposition to ensure it resonates with customers
Communicate your value proposition effectively online and offline
Requirements
No prior experience with VPD is required. However, a basic understanding of marketing and business concepts is helpful.
Description
This course will teach you everything you need to know about Value Proposition Design (VPD), a powerful framework for creating and refining value propositions that win customers. You will learn how to:Identify your target audience and understand their needs and pain pointsCraft a value proposition that is clear, concise, and differentiatedTest and refine your value proposition to ensure it resonates with customersCommunicate your value proposition effectively online and offlineWhy should you enroll in this courseA well-crafted value proposition is essential for any business that wants to succeed in a competitive marketplace. VPD can help you to:Attract more leads and customersIncrease sales and customer lifetime valueImprove customer satisfaction and loyaltyDifferentiate your business from competitorsWhat will be taught (Learning Outcomes/Learning Objectives)Upon completion of this course, you will be able to:Define value proposition and explain its importanceIdentify your target audience and understand their needs and pain pointsCraft a clear, concise, and differentiated value propositionTest and refine your value proposition to ensure it resonates with customersCommunicate your value proposition effectively online and offlineTarget AudienceThis course is ideal for anyone who wants to learn how to create and refine value propositions that win customers, including:EntrepreneursProduct managersMarketing professionalsSales professionalsBusiness ownersAnyone who wants to learn how to communicate the value of their products or services more effectivelyRequirementsNo prior experience with VPD is required. However, a basic understanding of marketing and business concepts is helpful.If you want to learn how to create and refine value propositions that win customers, this course is for you. Enroll today and start building a stronger value proposition for your business!
Overview
Section 1: Introduction to Value Proposition
Lecture 1 Introduction to Value Proposition
Section 2: Understanding Your Customer
Lecture 2 Understanding Your Customer
Section 3: The Fundamentals of Crafting a Value Proposition
Lecture 3 The Fundamentals of Crafting a Value Proposition
Section 4: Value Proposition Tools & Frameworks
Lecture 4 Value Proposition Tools & Frameworks
Section 5: Real-world Examples & Case Studies
Lecture 5 Real-world Examples & Case Studies
Section 6: Testing & Refining Your Value Proposition
Lecture 6 Testing & Refining Your Value Proposition
Section 7: Communicating Your Value Proposition
Lecture 7 Communicating Your Value Proposition
Section 8: Future Trends
Lecture 8 Future Trends
Entrepreneurs,Sales professionals,Business owners,Marketing professionals
